Some interesting research has been conducted on the food habits of millennials (i.e. people between 18-30 years old) which has some key takeaways on their restaurant habits.

This study of 2,000 millennials by the United States Potato Board (yes, such a thing exists!) had the following insights into millennials views on dining:

  • Food is a social experience and an opportunity for exploration.
  • They want exciting food that’s natural and unprocessed.
  • When going to a restaurant, they’re looking for value for money above all (Value doesn’t mean cheap; quality and experience contribute to perceived value).
  • They use the Internet to find new restaurants and use online reviews.

Restaurant Hospitality has some further stats and insights into the research and you can see the original research here.



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