“At 3:30 p.m., in the back office of Eleven Madison Park, maître d’ Justin Roller is Googling the names of every guest who will come in that night. It’s a well-known tactic of the restaurant, an effort to be as familiar as possible with the diners.”

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An article in New York magazine  describes the lengths that this high end restaurant will go to give knockout service to their customers.

“Even small details are useful: “If I find out a guest is from Montana, and I know we have a server from there, we’ll put them together.” Same goes for guests who own jazz clubs, who can be paired with a sommelier that happens to be into jazz. In other words, before customers even step through the door, the restaurant’s staff has a pretty good idea of the things it can do to specifically blow their minds.”

With an Electronic Reservation Book like simpleERB all this guest info can be easily recorded and kept for future reference when it’s needed: at the moment the customer arrives.

You too can have high end Restaurant Customer Relationship Management, and at an affordable  price.



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