This is a video for a CRM company.

It’s lovely.

I think it is possibly the best homepage video that I have ever seen.

Screen Shot 2014-05-16 at 17.43.58


Big companies have CRM systems. That stands for Customer Relationship Management. The best at it are people like Amazon;  they know what you like,  they send you tailored recommendations, they send you requests for feedback, they post your reviews on their site so that other people can be guided, they keep you loyal and reward your loyalty with benefits like faster shipping.

And they use all that information to get you buying more.

Most companies don’t have a CRM system.

Most restaurants don’t have a restaurant CRM system.

Why do you need one?

Watch the video again.

“I like it when he gives me the business.”

simpleERB helps you “Give your customers the business”.


Useful infographic from GoDaddy.  Is your restaurant discoverable? Some time taken on making sure that your restaurant is correctly listed will be time well spent! Don’t forget to include your booking widget from simpleERB to convert those views into bookings! (click to make infographic full screen)


Attention admin.bookings administrators!  “Hotels are missing out on restaurant booking revenue” Micros.

According to a Micros study few hotels offer online booking for their restaurants when customers are booking their rooms. (See below for excerpt*.)  This is a missed opportunity.

simpleERB  gives hotels an easily implemented solution to get people booking your rooms, booked into  your restaurant. Do for your restaurant as well as your hotel 🙂

  • Be up and running in 30 minutes.
  • Free trial. No credit card required. Up to 20,000 covers per annum free.
  • Free widget for your website.

Used in 25 countries and built by, a company with 12 year track record which has processed millions of restaurant bookings.

Get started by setting up your own restaurant here.

*The Micros study said:

Only 6% of the hotels allowed us to make a restaurant  reservation during the online booking process. Not all of the hotels had a restaurant and many others that did suggested that the guest could e-mail or phone up to book a table. However, only 6% allowed the guest to book a table online as part of the online room booking process. Again, for hotels that have dining facilities, this is a missed opportunity to ensure that guests eat in the hotel rather than going elsewhere.

Update April 2014:

simpleERB is now used by Cromlix House,  tennis star Andy Murray’s hotel, voted Scottish Hotel of the Year 2014




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