Our simpleERB pre ordering feature was designed to save time for our restaurants and make their lives a little easier.

But one inventive restaurateur has concocted a way to use our pre ordering feature to launch a food delivery service.

The restaurateur in question realised he was paying a fortune to food delivery companies who delivered his restaurant’s food to offices.

Rip off fees

He realised if the offices used the simpleERB pre ordering service to pick their dishes he could organise the delivery via a local taxi company – saving a fortune on the rip off fees charges by the food delivery companies, who charged up to 25% of the bill.

Here’s how his ingenious scheme works:

Food delivery service

1 ) The person who is organising lunch uses simpleERB to make a booking for the number of people in the office who want to eat

2) Office organiser invites colleagues who are eating











3) Colleagues see the menu on offer and select their dishes























4) Organiser sends completed order to restaurateur with a request to deliver

5) Restaurateur prints order and gives it to his chefs who package it up

6) Restaurateur phones taxi company who deliver the food to the office.

Save time

Our simpleERB pre ordering service was launched to save time for office workers on their lunch break who need to eat and be back in the office.

Our service saves time and maximises efficiency for our restaurants, and makes life easier for kitchen and waiting staff by allowing customers to pick their dishes online so the food is ready for when they arrive.

Our simpleERb pre ordering service allows restaurateurs to to tailor their availability, menu and cut off time for when pre orders need to be made. (You can read a walkthrough of the process.)

Or, like our enterprising restaurateur friend, you can use it to tailor make your own food delivery service.



Two of our Iceland partners are using simpleERB to manage their restaurant while they take part in a popular food festival.

APÓTEK and Grillið are both participating in the Food is Fun festival, a one week celebration of Reykjavík’s best restaurants.

Food and Fun Festival Iceland

Food is Fun involves world renowned chefs teaming up with Reykjavík restaurants to create a three course meal using only Icelandic ingredients.

The hugely popular festival has become internationally known, attracting chefs and foodie visitors from all over the world.

During the festival week, Reykjavík restaurants are packed with customers and there is a vibrant and bustling atmosphere in the city.

Manage your food festival with simpleERB

While food festivals are a wonderful way to celebrate a city’s culinary scene, boost your restaurant’s profile and attract new customers, any restaurant that has taken part in one knows how incredibly hectic it is.

simpleERB is allowing APÓTEK and Grillið to manage their restaurant bookings during the busy festival week.

Our reservation system is allowing them to easily prevent overbookings, manage big parties, and waiting lists.

The onscreen table layout also allows them to easily tables and keep track of them, preventing twos on fours and wasted seats.

As our Icelandic partners are discovering, simpleERB takes away some of the stress involved for restaurants taking part in a food festival.

Allowing them instead to relax and celebrate with others who enjoy their life’s passion – food.



As a community of food lovers we appreciate a good chocolate when we taste one.

So when this gorgeous new infographic from our sister website 5pm.co.uk was launched, it piqued our interest.

The infographic features a selection of chocolates made in Scotland.

Superfood chocolate

It aims to celebrate Scotland’s burgeoning chocolate industry as well as highlight the skill and variety on offer.

There’s everything from completely natural “superfood chocolate” to chocolate infused with Scottish gin.

simpleERB and 5pm Founder Ronnie Somerville said Scottish chocolate is worth celebrating this Valentine’s Day.

Celebration of Scottish chocolate

He said: “Our new Scottish Chocolate Box infographic highlights the wealth and creativity of Scottish producers.”

“Scotland already has a tradition of artisan craft food producers who focus on high quality ingredients and Scottish chocolate creators are a reflection of that.”

“This Valentine’s Day instead of reaching for a mass produced chocolate from a supermarket shelf, why not treat your loved one to high quality chocolate created by Scottish chocolatiers who pour their heart and soul into each delicious bite.”

To read the full story visit the 5pm Food & Dining Blog.





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