bookingsdisplayWe just wanted to quickly give you a sneak peak at our latest feature, deposits and credit card capture. This is one of the most commonly requested features from our users and it will be one of the biggest updates we’ve made to simpleERB.



You’ll be able to set up deposits for certain days, dates and times dependent on cover size and you’ll also be able to capture credit card details for customers which you may wish to use in the future if they book in advance.

Customers will be able to pay the deposit securely online and you’ll be kept in the loop through simpleERB if the booking is up to date.

We’re currently BETA testing this but we were so excited about it, we just wanted to let you see what we had been up to over the dark months of winter!





Good customer feedback, no matter which industry you are in, is like gold dust. Nowadays, where everything is done online, more and more consumers use the internet to make decisions, based on someone else’s opinion. Whether it be which TV to splash out on, which brand of beans to get at the supermarket or which restaurant to visit at the weekend, potential customers will often turn to the internet to make an informed decision.

get customer feedback

reviews 2simpleERB allows you to get reviews from customers instantly. When the feedback feature is enabled, your booking confirmations, which are emailed to the customer, contain a link, asking them to review once they have dined. This gives the customer a direct outlet to you, the restaurant owner, where they can make any comments about their dining experience.

Once they complete the feedback, a copy is emailed to you and it can also be found within the reports section of simpleERB.

reviews 3When viewing the review in the reports section, you’ll notice a tick box in the bottom right hand corner of the review. If you select the tick box, you’ll be able to automatically email the customer with a pre-written message which could ask thank them for the review and direct them to your Trip Advisor or Yelp profile, where they could make their review public.

avoid bad press

Of course, nobody’s perfect and you might not get 5/5 from every customer. Allowing customers to feed back directly to the restaurant can help to avoid negative reviews appearing on review sites and allow you to sort any problems directly with the customer, rather than getting into an online spat!

Sign up to your free simpleERB account now. You’ll find the customer feedback options in the advanced general settings menu.

There was a time, not so long ago, that social media was an afterthought. It was something which businesses didn’t want to spend time on but felt like they needed to have a presence on. They were right with the second part, but you also need to spend time conveying your company’s message and communicating effectively with potential and current customers. Like Vegas, what happens on twitter, stays on twitter.


Highlighted last week by this unfortunate situation, it is becoming clear that social media is a place where you need to act exactly as you’d wish to act if you were interacting face to face with people. This is the new face to face. It only takes a retweet or a reply to be tagged to another person before the whole world seems to have lugged in on your conversation.

tips to follow

In light of the aforementioned incident, The Caterer have compiled a handy guide to how you can avoid a social media meltdown. The following five tips, put together by an expert panel, should help keep you on the straight and narrow.

1. Think before you tweet. It’s amazing how time can make even the most succinct, beautifully worded argument suddenly sound like pretentious spouting. Give it five minutes. If it still encapsulates your point, do it. Twitter storms happen because people lose their temper. Don’t lose yours. Be the voice of reason no matter what the provocation is.

2. Don’t take too much advice. Your Twitter feed should be a natural representation of your personality; people go to it for you, warts and all, and not some sanitised PR managed version that reeks of filtering.

3. Think about quality, not quantity. A wise friend once advised: ‘every time I go to tweet something, I spend ages getting it just right, then when I’m just about to hit Post, I look at it and say to myself… hold on, who gives a shit?’. Very wise words there.

4. Take it offline. DMs are your friend and Twitter thoughtfully gives you a lot more space to communicate with irate customers while keeping it out of the public eye.

5. Be transparent, up to a point. If you try to hide things you will lose trust and provoke more determined complainants into digging harder and looking to catch you out. That said, if you have no reason to give further information or comment, don’t – you’ll just fuel the fire.

customer feedback on simpleERB

In simpleERB you can not only add links to your social pages on the booking confirmation email but you can use these links alongside the customer feedback function. If you choose to receive customer feedback, the customer will receive a link, sent directly to them, which allows them to have a direct line to the restaurant which they may use to praise you but also might give them an outlet to give some negative feedback. In giving them a direct line, you hopefully can avoid them heading straight on to social media to criticise your business and you can resolve the issue directly with them.

Of course, you probably just receive good feedback so simpleERB allows you to fire back a quick reply with links to your social media pages asking them to post about their positive experience there.

Sign up for your free account at

Each Friday on the BBC here in the UK, chef Rick Stein has been taking us on a journey around some of his favourite cities and what they offer for lovers of food. Week 1 in Bordeaux looked lovely but it was last weeks episode in Reykjavik that really piqued our interest.

Not only does the city of Reykjavik look beautiful and seem very friendly there also seems to be an abundance of great food to try, although we’d maybe forego the fermented shark. We felt a little flutter of pride as Rick dined in two restaurants, both of who use simpleERB to manage their reservations.

Firstly, he visited Matur og Drykkur which means food and drink in English and enjoyed a warming bowl of ‘Halibut soup’. Later in the episode, he dines in Dill, a ‘restaurant with attitude’. The goose and charred cauliflower dish he is served looks fantastic.

Of course, we assume Rick found booking tables at these restaurants very easy and quick using the simpleERB booking widget.

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