Reviews are important. It seems an obvious statement doesn’t it? Just how important can reviews be to your business and it’s online presence though? Well, local search for restaurants is one area that reviews can play a key role.

After reading this tête-à-tête between marketing experts David Mihm and Mike Blumenthal it would seem that in your local online eco-system (the world where search engines source their data) that the answer is very important.

You’ve probably noticed that when you search for your restaurant on google that additional information will now show in a box alongside the search results.

It seems that by having reviews (hopefully all positive!) on a multitude of sites helps your ranking in search results. This makes it more credible to search engines such as google. This article gives a good comparison between profiles receiving reviews over multiple sites rather than just through one.

The question is though, how do I get customers to review my restaurant over a range of platforms, rather than just on Trip Advisor? simpleERB has the solution for you.

using simpleERB to get reviews

Local search for restaurantsWithin your advanced settings on simpleERB, you can enable customer feedback. This means that when a customer makes a booking, they are sent a link which they can use once they have dined, to directly send you their feedback.

The first advantage of this is that you have a direct line to the customer, and they to you, meaning that if they are giving negative feedback, it should come to you first, before being posted on any well known review sites.

Secondly, you can set up your social links in simpleERB with URL’s for your Facebook, Instagram, Twitter and Trip Advisor profiles. These can be sent directly back to the customer along with a standard message telling the customer where they could post this review, more publicly.

Lastly, we believe that feedback, in any business is vital to improve yourself and performance. So take the opportunity to take the reviews onboard and discuss them with your staff.

All of this can be activated with just a few clicks and all of it, will improve local search for restaurants.

 



Restaurant messages for staffWe’re putting together some top tips for using simpleERB during the busy Christmas period. Firstly however, we just wanted to quickly remind you of a handy feature than can be used all year round: restaurant messages for staff.

You’ll find this useful feature in the advanced settings of your simpleERB account. It allows you to set date specific messages to display to your staff.

Easily keep staff informed

You might be running a special menu on the last Thursday of the month. The kitchen might be closing early on Sunday night. Or you might have a band on for the next three Saturday nights. Whatever the information, you can put it front and centre so your staff can keep your customers informed.

You can set multiple messages to show on certain dates. Or have some messages permanent or recurring on the same day each week.

When a waiter goes to make a booking, a visible box at the top of the page alerts the waiter to the information you have entered. This allows them to seamlessly advise the customer as they enter the details of the booking.

Restaurant messages for staff means less surprises for customers from forgetful waiters and the chance for you to communicate everything clearly and efficiently.

 



There aren’t many more daunting things for diners than a restaurant wine list, so we are told. Diners don’t want to seem cheap and order the least pricey bottle but they also don’t usually want to splash out on the top end, usually picking a bottle somewhere around the second or third cheapest.

However, in the last week we’ve read some advice from top restaurant critic Jay Rayner saying that you should protest the exorbitant wine markups and choose the cheapest bottle.

This maybe paints the restaurants in a poor light but Michael Sager of wine bar Sager + Wilde admits that some restaurants will try and push the expensive stuff on you but he gives some really good tips to avoid getting bogged down choosing the best wine to compliment your meal.

He even suggests doing your homework. Look at the wine list on the restaurants website, and google the wines. see what sounds good, see what the markup really is, and if in doubt, hit the new world wine section and look for something unique. It was probably chosen by someone who cared.



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