Customer reminders are becoming more and more essential to our users. Alongside deposits, they are one of the key ways that you can ensure that your tables don’t end up empty through a no show. Have you set them up yet?

setting up customer reminders

It’s easy to set up automated reminders. In your simpleERB advanced settings, you will find an option called booking reminders under the general settings. You can choose whether you want to send email reminders or SMS reminders. If you want to send SMS messages, you’ll need some credits. Just drop us an email for prices and how to add.

The messages will be pre-populated with the date and time of the customers booking and you can add in an additional message for them. We suggest something along the lines of a prompt which would serve as a reminder to the customer to cancel their booking if they can no longer make it.

You can set up more than one reminder so that the customer gets a message maybe one or two weeks prior to the booking and then again 24 hours beforehand.

 

free up tables

In giving this extra reminder to your customers, not only are you maintaining contact with them, you are engaging with them to give you a positive (or negative!) confirmation with regards to their booking.



Customer retention is important. Yes it’s good to attract new customers through the door but you can never underestimate the importance of having a loyal core of customers who keep coming back. What to do though when the same faces don’t seem to be coming through the door every month? Well, you could tempt them with an offer or just reach out and remind them where you are.

Get in touch with your customers

simpleERB allows you to download your customer list at any time using the ‘customer export’ function within reports, but did you know that simpleERB can now alert you if some of your regulars become irregular? Again, within the reports section, there is an option called ‘disappearing customers’ which allows you to specify a set of rules such as ‘show me customers who have visited x times in the last x months but have NOT visited in the last x months‘.

You can set up alerts so that you are sent a list of these customers each week. You could then export this list as a csv file and use the customers details to send out a marketing email.

Hopefully you’ll begin to see familiar faces back by their favourite seat by the window.

And the post title? Well, I’ve had this song rattling around my head all week and it was as tenuous a link as i could make at this time on a Friday afternoon.



Use Mailchimp to manage your email marketing? Now you can use it to manage your Facebook Ads too.

Mailchimp Facebook Ad Campaigns, launched this week, allows Mailchimp users to create Facebook ads and track their performance within their Mailchimp account.

Image from http://blog.mailchimp.com/

The email marketing platform was launched following requests from users to take the sleek user friendly interface of Mailchimp to other marketing channels.

Tom Klein, Mailchimp’s CMO said: “After email, Facebook ads are the next most popular choice with our customers for acquiring customers and generating revenue. We created an ad buying experience that feels like MailChimp, so customers can create beautiful ads quickly and get back to building their business. In just a few steps, you can create ads, set your targeting, and decide your budget. And if you’re already comfortable with MailChimp’s interface, you’ll feel right at home.”

“Businesses keep their customer data and product photos in MailChimp, so it’s the perfect place to kick off an ad campaign to acquire new customers using the data and content they already have. And since a user can sync up their store with MailChimp, we can even tell you the ROI and sales your ad generated. That’s always been tough for entrepreneurs,” says John Foreman, VP of Product Management.

Use simpleERB with Mailchimp Facebook Ad Campaigns

It’s not an exaggeration for us to suggest that simpleERB plus Mailchimp Facebook Ad Campaigns may be the beginning of a beautiful partnership.

Thanks to simpleERB, you already have the gold dust – the email addresses of people who have dined at your restaurant.

You can add your email address to Mailchimp, use the platform to start ad campaigns and find new customers who live in the same locations and have similar interests as your current customers.

Not only can you use Mailchimp Facebook Ad Campaigns to grow your lists, you can also find audiences that look similar to your most engaged customers and target them.

And if any of this sounds overwhelming don’t worry, beta testers of the new interface described it as “really simple,” “ridiculously fast,” smooth, and straightforward”.



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