Customer retention is important. Yes it’s good to attract new customers through the door but you can never underestimate the importance of having a loyal core of customers who keep coming back. What to do though when the same faces don’t seem to be coming through the door every month? Well, you could tempt them with an offer or just reach out and remind them where you are.

Get in touch with your customers

simpleERB allows you to download your customer list at any time using the ‘customer export’ function within reports, but did you know that simpleERB can now alert you if some of your regulars become irregular? Again, within the reports section, there is an option called ‘disappearing customers’ which allows you to specify a set of rules such as ‘show me customers who have visited x times in the last x months but have NOT visited in the last x months‘.

You can set up alerts so that you are sent a list of these customers each week. You could then export this list as a csv file and use the customers details to send out a marketing email.

Hopefully you’ll begin to see familiar faces back by their favourite seat by the window.

And the post title? Well, I’ve had this song¬†rattling around my head all week and it was as tenuous a link as i could make at this time on a Friday afternoon.



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