TripAdvisor recently released a study showing the benefits of being engaged with your customers online. It highlighted that in cases where you were seen to interact and be ‘visible’, engagement through TripAdvisor increased. Over the last few years, like them or loathe them, TripAdvisor have become the go to place for customers to research restaurants before they book. It is therefore important to ‘take control’ of your public profiles on sites like TripAdvisor or on your Google business listing.

The report showed that customer engagement increased when owners took the time to respond to reviews and simpleERB already has a function that lets you do that quickly and easily, whilst filtering the reviews that make it into the public domain.

The simpleERB customer feedback tool, when enabled, lets you engage directly and sends your customers a link to review their experience at your restaurant. Their feedback then comes straight back to you and if it’s a good review, you can send them a link to your TripAdvisor, Facebook or other social profile so that they can leave the review there too. If you are unfortunate to get a bad review (it happens to us all!), you have the opportunity to sort this out directly with the customer, rather than to air your dirty laundry on a public website.

Setting it up takes seconds but could get you closer to your customers.

See how to set up customer feedback on our help centre and engage with your customers straight away!



%d bloggers like this: