As we hope you all know by now, in 2017 the importance of Instagram to restaurants cannot be underestimated.

In recent years, the craze for taking photos of your food and posting them on the social media platform has snowballed, and Instagram now plays a powerful role in influencing where diners choose to eat.

A London restaurant which recognises this has taken an unprecedented step – offering “foodie Instagram packs” encouraging customer to take the most enticing photos of their food.

Foodie Instagram Packs

Anyone who has tried to emulate those foodie Instagrammers who make everything they eat look picture perfect will know it’s not as easy as it looks.

Which is why Dirty Bones in Soho, London are offering their diners a kit which includes a portable LED camera light, a multi-device charger, a clip-on wide angle camera lens and a tripod selfie stick for overhead table shots.

The kits have been designed to provide Instagrammers with everything they need to capture the perfect Instagram shot.

A spokesperson for Dirty Bones said: “People love to share what they’re eating on social media, so we wanted to put together something that made it easier to get that perfect shot regardless of the lighting or time of day.”

“More and more people are also using Instagram to help them decide where to eat, so as a restaurant group it’s key for us to make sure that people are getting the best possible shots of all our dishes and drinks.”

Importance of Instagram to restaurants

Not only that, the Dirty Bones’s entire interior and menu has been designed with Instagram in mind.

The menu is packed with those super “in” dishes that look great on Instagram, like a Mac Daddy Burger, fish tacos and cheeseburger dumplings.

Letting Instagram dictate your entire restaurant decor and menu – a step too far or the future?

How simpleERB can help

With simpleERB you can help encourage their customers to take Instagram worthy snaps of your dishes.

You have the capability to edit simpleERB booking emails sent out to your diners so why not add a note asking diners to take pictures of your food? You could even add a prize for the best shot of the month.

simpleERB builds a complete record of all your customers and their preferences, ensuring that if if they love to take photos of their food they can be placed at the table with the best natural light (we all know how important natural light is for those #foodporn pics).

With simpleERB’s help, you can allow Instagram to help run your restaurant without letting it run you.

simpleERB is free for small restaurants and easily affordable for bigger ones.



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