We put it to the public to get their thoughts via Twitter and here are the (perhaps) surprising results! 



With 75.6% of voters saying they won’t change their dining habits, it’s looking positive for the UK at this point in time, it might not hit us as hard as we are all anticipating. However, from a recent BigHospitality article, it appears to have had some effect on restaurants in the capital. 

Our guess is that worries about infection and worries about future earnings are “negative factors”, whilst consumers cancelling foreign holiday plans and having more money to spend in restaurants is a “positive factor”, along with a transfer of travel plans to “internal” domestic tourism. 

Remember you can always keep an eye on your bookings to assist with financial forecasting, staffing and budgets by using simpleERB’s Forward Bookings report. See our article here for more information on this report.  

We launched an update to simpleERB earlier this week. You will see there are a couple of noticeable changes to current settings we hope you find helpful.


Bug Fix – First name only customer data being overwritten 

We were alerted that if a customers booking was being entered into the diary with only a single first name and the auto-fill feature was not being utilized, simpleERB was overwriting the customer data with the new details entered. This has been fixed to stop this and the new one button auto-fill launched in the last release will make it easier to use your current customer database. 


Forward Covers Booked – Tweaks to data surfaced 

We found that the report was pulling walkin covers in both data ranges. This was not the correct data you require for forward planning as you need to know what is booked in place and not going to be picked up on the day. This has now been fixed so walkin covers are not surfaced and we changed the title to ‘covers’ instead of ‘bookings’. You can find our help article for further information here along with the report setting link here.  We really recommend that you give this feature a spin if you have not.


Restaurant Areas – Help text edit 

We noticed that some people were getting a bit confused about the ‘box’ in the restaurant area setting for allowing multiple areas to only open for bookings of X covers. This was preventing some restaurant who filled it in to get bookings. We have added some more explanatory text to tell everyone to leave this blank if they only have one area in their diary. 


New Report Stat Box – Cover usage 

We thought it might be handy to have your cover usage visible in the stats section of reports for a quick view alongside your booked cover. This helps to monitor if you are going to run out of covers in the billing period and may need to look at upgrading your plan. 


SMS Booking Reminder – Changes to sending abilities 

We had a request to tweak the current SMS booking reminder (if text credit has been purchased), so that texts could be sent out to set minutes/hours prior to the booking date. You can now auto send SMS reminders; hours/minutes, days or both to all your booked customers with a listed mobile contact. The message also now addresses the customer by name to make it more personable. 


Cancelled Bookings Report – Records which user cancelled 

In the cancelled booking report, we have now listed next to the booking, a record of which staff user has cancelled this. This could be helpful to surface if you needed to find out why it was cancelled. You can also now see in this report if a customer has cancelled this booking via the cancellation link in a booking email. 


Bug Fix – Usage cover discrepancy 

simpleERB was doubling up cover allocation and showing the incorrect cover usage in the plan usage setting. This is now resolved and all cover usage is now being presented accurately, so you will no longer be surprised or wondering why you have ran out of covers when the setting was still showing covers unused. 


Recorded Notes – Update of how any notes/changes to bookings are recorded

The biggest update in this release is an overhaul on the way booking notes/changes are recorded in the customers individual booking place (IBP). We found that previously, customer notes could be lost in a sea of booking changes. It was also hard to identify important notes in historical bookings that would be worth having the ability to view when the customer is booking or at the booking. To see more on the new design layout, see our help article here


We hope you are still seeing the benefits to your business in using simpleERB as your booking diary. We are excited for what the new decade and future developments are going to bring to the system. Don’t forget to check out our social pages – twitter.com/simpleERB // https://www.facebook.com/simpleERB/   As always, we are keen for your feedback on how we could improve this service for you, please get in touch (help@simpleERB.com). 

Image by Pettycon from Pixabay

With the festive season well underway, you are probably up to the eyeballs in Christmas crackers and mince pies. The last thing you want to think about is the dreaded January Blues, what a way to be a grinch! However, hear us out. 

January is renowned for being quiet and having the biggest dip in restaurant sales. In January this year, UK pub and restaurant figures were down a further 1.8 percent on last January’s (2018) collective like-for-like sales, according to RSM & Coffer Group Coffer Peach Business Tracker. RSM has attributed this dip to the growing influence in public health campaigns such as Dry January and Veganuary among Brexit and adverse weather, which undoubtedly could drop a customer’s average dining spend.

Therefore, to not let the normal sales dip go any lower and worsen the slump right off the back of the festive high, we suggest setting up a creative marketing campaign to try and use those customer January blues to your advantage. 

Creating an innovative marketing idea

In the past, a couple of restaurants have been notably innovative with their January promotions. 

Wahaca (Mexican restaurant franchise) introduced a quirky marketing campaign back in 2015 in a bid to return their highly coloured spoons by initiating an Annual Spoon amnesty in January. Customers were encouraged to bring back the spoon in return for a free plate of tacos. This was a great solution for the restaurant to regain assets and lure in customers.

A couple of years back, Liverpool restaurant Lucha Libre headed down the generosity route off the back of festive goodwill spirit, by joining up with the “Keep It Local” campaign. The restaurant donated 10% of a customer’s bill to a local church helping rough sleepers if they could show they had spent £5 or more in a local independent business, retailer or charity. This also included a 40% discount off the bill. This campaign not only encouraged dinners in with the lure of a discounted meal but also ensured other local businesses were supported.

Meanwhile this year, Yo! Sushi seized at the opportunity to ride the Veganuary and New Year health resolution mentality bandwagon, by launching the Make It! menu. It offered diners 40 dishes at £3 each and the chance to detox with 14 vegan dishes and plates under 180kcal (some even fitting in with the WeightWatchers Smartpoints plan). This was a great way to entice those diners who would not necessarily have dined in January the option head out.

You could always fall back on the classic marketing strategies such as a; 2-4-1 on mains, £1 sides to add to your meal, a percentage discount off the food bill by quoting a ‘catchy’ code name or offering return vouchers for anyone who dines with you in January. Alternately you could ask customers to bring in unwanted Christmas foods/gifts to donate to a charity in return for a free coffee or a return visit voucher discount. A win for all! 

Got a great idea, now how to implement. 

So you now have a cracking idea to win over those January customers, what is the best way to promote and monitor the impact it has on your restaurant. You can promote it with good old fashioned flyers or use the power of a social media post. However, it can be hard to be prepared for customers and manually keep track of those taking up the offer by noting it against a booking. If that is, the customer remembers to quote it at the time of booking! 

simpleERB has a great feature you can use to promote, track and source reports on your January campaign all in one with ‘booking offers’! Further information on setting these up can be found here. There is also an option to set these as private so that normal customers booking online will not be able to view this and only customers you have promoted this too can book (find out how, here). This will help to generate a mix of customer sales throughout January, as you don’t want everyone coming in receiving a discount. After creating your ‘booking offer’ and generating the private booking URL, you can then use to create an email campaign with companies such as Mailchimp or add a shortened version as a link inside a social media post. 



When the customer books the offer via the link, this is marked on their booking (can also be applied for telephone bookings) and can be easily identified in a diary or print view.  

For an email campaign, under the GDPR regulations, you are only able to market to customers who have agreed verbally with staff or selected to “opt-in” via the online booking widget. You can source your ‘opted in’ customer emails by specifying the customer category using the customer’s export report and selecting the “opted into marketing messages via email” button. It would be good practice to make sure your team is aware of the law and asking telephone bookings if they agree to ‘opt-in’,  to help increase your GDPR compliant customer database for marketing. 

By using the customer export report, it means you can generate a list of customers with the specific criteria that you wish to advertise this too. Be it people who dined in December, people you have marked as loyal customers via quick info buttons or people who in the past dined on other offers you ran. 

To promote via social media, you can add the private booking link to the Facebook or Instagram post which gives customers the opportunity to make a booking straight away when viewing.

You can then monitor the promotion within the ‘booking offers’ by viewing the allocation booked or by pulling a customer export booking report selecting to show only customers who have booked the offer. We also have the forward covers report you could pull to examine if the promotions have given you a cover boost in January 2020 compared to the bookings you had in 2019.

When you have launched your creative promotion and marketed it to your customers, hopefully, you can sit back and monitor its progress in beating those January blues. 

Photo by cottonbro from Pexels

You may have noticed over the last week a few recent tweaks and changes were made to the live site. Some of these are small fixes, however, we have added two new changes to improve efficiency. 


Widget Suspends – View only current suspends with an option to view older

To avoid a long list of historical widget suspends piling up in this setting and to prevent newer suspends from getting missed, we have updated the viewing option. Only the current and relevant suspends will be presented to you and if you require to view older suspends, you can see these via the ‘show all old suspends’ blue button.  See our article about it here for more information.

Cancellation Emails – Now sent to telephone customers

We have now set up an auto-send cancellation email to be sent to any telephone customer (with a listed email) that calls the restaurant direct to cancel their booking. This will allow customers to have a record of the cancellation.

Closed Tables – Dropbox now lists the table’s restaurant area

When closing off specific tables for certain time slots, we have added in the dropbox the tables restaurant area. This way you can easily identify and close off tables without having to remember where they are positioned.

One Button Autofill – Quickly book in a returning customer

simpleERB already has customer matches and the option to auto-fill in individual details fields, however, we have now added in a one-button auto fill. When booking in a returning customer, if you have a match from the database you can now click “yes this customer” which will quickly input all the customer details fields along with quick info and if they have opted in for marketing with a simple click of a button. See our help article here.

Deposit and Card Capture with Stripe integration – Now SCA compliant

After a couple of teething problems at launch, our Stripe integration for customer payments within simpleERB (deposits/card capture) is now in line with the new SCA (strong customer authentication) regulations. This means that customer’s payments will be processed smoothly and don’t decline due to banks not authenticating the transaction.

Report Name Change – Forward covers

We have changed the name of the Forward Bookings report to Forward Covers, as the report is showing the number of covers and not bookings.

Removing Customers Email – Confirmation email URL

In the reminder email sent to customers, the confirm booking URL was pulling the customer’s full email address. We have now removed this from view.

Bug Fix – Analog time discrepancy for last order time in dropbox

We noticed that in the ‘last order time’ dropbox on a couple of settings was showing midnight as 0 am and noon was 12 pm. We have now fixed this to show the correct time.

We are working on a few other things to improve the current settings and also have some great new features in the pipeline for the turn of the new decade 2020. We love to hear feedback and your thoughts on how we could improve the service for you, so please let us know (help@simpleERB.com)

The countdown is on to the most wonderful time of the year…..the festive ‘silly’ season and Christmas Day! Over next two months for most restaurants, it will be the busiest and possibly most profitable time of the year.  Early bird bookers have probably already been making their mark in the diary the last few weeks, but the bulk of festive bookings will be jingling their bells in the coming weeks to grab a reservation.

simpleERB can help take the stress out of the booking and organising madness to ensure restaurants also have a merry time. We have a planning checklist below of various settings and reports to use that can make the whole process run ‘a little’ smoother. Shame simpleERB can’t also cook the turkey!


Check your Forward Bookings report

If you used simpleERB last Christmas, you can use the ‘forward booking report’ to compare your covers last year to what you currently have booked in the diary this year. Use this data to help with financial forecasting, purchasing/ordering (Christmas crackers!), staff rostering and checking if you need to increase your festive marketing if you appear to have less covers than you did at this time last year.

Three powerful ways simpleERB can maximise your profitability

Your everyday default settings might be set differently to how you want them run over Christmas on specific days/date when you have more staff on hand allowing the potential to get more people in door. For example you might want to allow more covers in at earlier dining time slot for set party bookings and a longer table turn time rather than your peak dinner times later in the evening. In our advance settings, you can control this with override max covers on time slots and the table turn time to manage specific date/day service/sittings better.

If you are going to be running sittings on the big day instead of your set time slot increments, simpleERB has a magical setting called ‘partial open days’. Here you can add different time slots you want customer to book without affecting other festive dates. A great example is, you could add two bookable sittings for Christmas Day customers (12:30 and 17:30 with a 2.5 hour table turn) to ensure no one books out with these set times. When adding in the two sittings, note you will need to make two individual time allocations making sure that your open/close and last order times do not overlap. It’s also helpful to amend different opening hours you might have during the festive season to make the most of it (you might wish to close early on Christmas Eve).

You might also wish to change around your normal restaurant layout around just for Christmas Day so that you can make areas more efficient for the larger bookings. For more information on how to change your restaurant layout, see our help article here. Alternatively open up a private function area/tables normally closed off from online booking or smaller parties to ensure you aren’t missing out on customers.

Close out dates to prevent accidental bookings

Make sure you close out  simpleERB using closed days on days you won’t be open over the festive period. This will close the online widget and removes time slots from the booking diary, so that none of your team can accidentally book a customer in that you won’t be able to take. 

Changes to widget availability

Bear in mind that customers will be trolling the internet for places to book last minute, therefore, it might be a good idea to make tweaks to your current widget availability. This could be lowering your normal max covers so that you are controlling large party bookings or increasing the minimum time between booking and arrival to ensure customers are not booking at the very last minute with warning on a busy night. Remember that you can alway close off your widget to specific dates/times and tables to help control booking flow.

Secure those large party bookings with deposit/card capture rules

If you are intending on accommodating large party bookings and want to avoid losing them to ‘no shows’ and last minute cancellations or a drop in numbers, we do suggest setting up deposit/card capture rules in simpleERB using the Stripe integration. This way you can be merry knowing that you have measures in place to secure that Christmas revenue. If you are unsure about whether you should enforce payment on larger bookings, take a look at our blog post here to help with the decision. (And deposits do help your cashflow!)

If you do enforce deposits, always remember to be vigilant on monitoring overdue deposits with reports (find out how here).

Add offers to monitor festive set menu allocations

You may have multiple fixed priced festive menus running along side your a la carte menu. To ensure you have enough Brussel sprouts for all to enjoy, in simpleERB you could utilise the booking offers setting by adding in your different menus to allow customers and staff to notify which option they wish to dine on within their booking details. Set these offers to have different booking availability you may require for specific date/days as well. You can then print out the diary with “notes” visible so chefs can quickly tally how many covers are dining on specific menus.

Use quick information buttons to be prepared for special requirements

To make certain your team are on top of any special booking requirements coming in the door, use the quick booking information buttons to mark these against bookings and view easily in the dairy view. These are customisable and can also be pulled in customer export reports. This way you can give advance warning to the chefs for any severe allergies/dietary requirements so there are no surprises

Finally, don’t forget the basics

With the silly season in full swing, it can be easy to forget the basic things to help with all bookings. Make sure you also have these points covers;

  • Staff messages – add notes to remind your team to ask customers for dietary/allergies, apply booking offers
  • Customer messages – add anything customers should be aware of about booking over the festive period via the online booking widget 
  • Revise your T&C – if you are going to have deposit/card capture or strict booking polices over the festive season, make sure you update your normal terms to reflect this

According to these statistics, in 2017 within the UK there were 86,630 businesses operating in the restaurant and mobile food service industry. With so many dining and delivery options, how do you keep customers coming back after wowing them with your service and food?


Restaurateurs know that it is by far easier and cheaper to get a sale from an existing customer than it is to go out and scout some new ones. However, did you know that the Harvard Business School advises that, “increasing customer retention rates by five percent increases profits by 25 percent to 95 percent” ? Even with the lure of increasing profit, retention is extremely important because it is these loyal customers that will provide you with regular business through quiet periods and will also help you attract new customers through recommendations.

So how can you improve your customer retention rates you may ask and build this customer loyalty? We have 5 tips below you can use with a bit of help from simpleERB. 

1) Customer Reviews

Reviews are a great way to gauge your customers experience and to also build a public rapport. By responding to negative and more importantly positive reviews, lets your customers know how much you value their comments. In simpleERB, you have the ability to control reviews internally by sending customers a review link after dining. This give customers an immediate outlet rather than going straight to social media. You can then send to positive reviews a personalised email by the tick of a button to thank them and ask them to help by reviewing on your preferred social media platform. Everyone likes to feel appreciated and by just responding to their personal experience can increase their likelihood of a revisit. See our blog post here on evidence that proves how important reviews are and our help article on simpleERB reviewing.

2)  Add personal touches to your customers’ experience

We all know how nice it is to have a simple candle added to a birthday dessert or complimentary chocolates at a special hotel stay. These extra touches are the ones that keep you going back, especially for celebratory occasions. You can add a personal touch, (that won’t break the bank), with the help of simpleERB before they even arrive by sending a personalised text message about their upcoming booking.

When making the customer booking, note down any dietary requirements or reasons for their visit within their booking using quick info buttons or notes. Have staff go through the diary view with “show quick info” option enabled the day prior or on the day and note any of these special requirements. Your staff can then go into each booking and send a personal text advising you are looking forward to; celebrating their birthday/anniversary, aware of their dietary requirements or have the high chairs at the ready with coloured pencils! This will show the restaurant you care about there booking needs and they will already have a positive vibe before walking in the door!

3) Use your customers’ booking data for tailored email campaigns

Tailoring your email campaigns to a specific criteria of your customer database, will ensure you are targeting the desired people who will maximise return and build a unique rapport with those customers. Customers are more likely to read the marketing email you have sent if it appeals to them exclusively. Think about how many company emails you receive daily that you actually open. You can easily narrow down your customer criteria with simpleERB by using the customers export report. Here you can filter customer data to; booking periods, previous booked offers/promotions and your customised quick info buttons. For example; you may wish join the band of restaurants increasing the number of vegan options in your menu. Send an email to all the customers who have been marked as vegan and welcome them to come in and try the new dishes you created for them!

4) Use booking offers for unique loyalty programs

A loyalty program or a competition are always great initiatives to entice customers to come back, which will  hopefully convert them into a ‘regular diner’. Once you have created a stand out incentive for your customers who have dined before, you can then create a private booking offer where you can send them a unique link to book their treat for being a great customer. Only customers with this link can book that online offer you have set up for them. Great example could be a free dessert on your fourth visit. Monitor this with a classic tamp card or have staff observe the customer booking history. When the customer dines for the third time, your staff could send over a personal email from within the customers booking with the link when marking the table ready. 

5) Keep on top of disappearing Customers 

Lastly and more importantly, you need to monitor those customers who are slipping away and entice them back! Like we said right back at the beginning (we’ve gone full circle), it is easier to get a sale from someone who has already dined in your restaurant. The disappearing customer report in simpleERB, which you can set to auto send each month, can help with this by being able to pull the right data. You can export a list of customer who previously dined 3 times in the year but haven’t visited in the past 3 months. Put this information to good use and set up a campaign to get them back in the door with a “we’ve missed you” personalised email along with a private bookable offer of a complimentary welcome back drink.

Apart from these five tips, you could always think outside the box and look at alternatives. This could be looking at setting up a live chat box on your website (click here to see Top 10 Live Chat Softwares ) or using messenger on your Facebook page with customer set FAQ. This allows customers to message you quickly for immediate gratification on trivial queries they might have about menus or bringing a cake which will help build a personable rapport before they even dine.

Image: StockSnap from Pixabay

With Christmas right around the corner (less than 3 months….but who’s counting) and mince pies already stocked on shop shelves, customers are on the hunt for booking the festive season.

Trying to run a smooth restaurant service can often resemble a plate spinning circus act, of trying to get the right balance with staffing, food costs and overheads. Then add to the mix the busy festive season, the dreaded no shows and the last minute cancellations and you could be one plate smash away from a significant hit to the bottom line and turning into the Christmas grinch.

According to an article from Big Hospitality at the beginning of the year, an online booking platform found that “over a third of UK diners say they have failed to turn up for a reservation”. You may ask, is it worth enforcing deposits on larger bookings over Christmas to protect your revenue?

Costs of a No Show / Late Cancellations

So let’s look at the actual cost of a no show. If the no show was for example a Christmas party of 10 and we say your festive 2 course set menu spend is £/$/€25 per person, and your gross profit before staff and fixed costs is 70%  – then this no show costs you £/$/€175 and your profit (or rather contribution to costs) would be £/$/€175 if they had turned up. That’s a big figure along with the extra cost of a few merry sherries to lose, plus the loss of 15-20 min service time to confirm if the customers are actually going to turn up. 

Even if the table was to turn up but only 5 showed due to last minute drop outs, you will still be down £/$/€87.50 and the possibility of another booking of 5 that you might have earlier turned away due to no availability! So you might be thinking from crunching the numbers….if only you had taken a deposit of £10 per head to cover the basic costs for that party booking so that you wouldn’t be out of pocket.

If you are not entirely sure if deposits are right for you, we have another great post looking at the pro/cons of deposits vs. holding credit card details.

Benefits of Enforcing Deposits

So obviously the main reason for deposits is to secure and protect your valuable restaurant revenue but there are also a few other benefits. 

  • Reduce and possibly eradicate the number of no shows

By having clear deposit and booking T&C’s, it will deter parties that book for 3 or 4 restaurants at the same time before finalising their plans. This way you know these larger parties are 90% going to attend – 10% unforeseen circumstances.

  • Efficiently budget for staff and keep team morale

By knowing you are covered financially for larger bookings, you will have a better control on staff rota and not over staff. This can boost team morale by not having to let casual staff leave early due to a quiet restaurant that wasn’t anticipated.

  • Your in control of the deposit

Rather than taking full payment upfront which could discourage bookings, deposits allow you to control and decide if given certain circumstances the customers should have it returned. With simpleERB deposits, you control the booking type that require deposits along with the ability to monitor overdue payments easily with reports.

simpleERB deposits are quick and secure to set up

Deposits are easy to set up within simpleERB with Stripe integration and you can rest easy knowing customers details are safe and secure and not being left around scribbled on paper notes.

You can find below some FAQ articles with information;

If you have any further questions about deposits or would like a copy of our payment set up guide, please get in touch via help@simpleERB.com

Image source – Pixabay













Image sourceSupernico26


Have you missed us? Sorry for the radio silence around here the past few months, however, we have plenty of excuses if you want to hear them!

We have been working hard on updates to keep in compliance with the new European payment regulations of SCA (Strong Customer Authentication) and we have been busy developing new smaller features and tweaks to enhance the booking system for you all. 

SCA (Strong Customer Authentication) 

To make sure we are in line with SCA regulations, our tech team have been working away to ensure customer payments with Stripe integration (deposits and card capture) don’t fall through the cracks and decline payments. We did experience a couple of teething problems with the initial switch on, after hours of pre-testing behind the scenes, which unfortunately did affect a few restaurants. So you can see it wasn’t as easy as 1..2..3. However, hats off to the team as this is now live within simpleERB so you can rest easy knowing that customers deposits will now be accepted without any authorisation problems. Especially as Christmas is in sight with customers already making bookings! 

If you don’t already have deposits and card capture set up, please see this link on more information. We feel this is a valuable feature in the lead up to Christmas to help reduce no shows and secure concrete festive bookings.

Snapshot of upcoming tweaks 

We will also be sending out a new release update soon with all the new tweaks to current features to improve the system. A lot of the new updates have come from user suggestions, which we highly welcome. A couple of these changes include;

  • Quick view of advanced cancelled bookings in manager day book (keep an eye out for large party cancellations!)
  • Widget bookings default to mobile number (so customers are not adding a landline to the incorrect field)
  • Historic booking report to show report in covers rather than bookings (more accurate data for forecasting)
  • Cancellation email sent to customers who call to cancel if an email is supplied (for customer’s reference)
  • Restaurant logo now displayed on customer booking confirmations (visual branding and marketing)

Along with the upcoming release notes, we have a couple of interesting blog posts on their way to help ease the pain in planning for the festive madness. So, we are happy to say…..we are back in the ‘blog’ business.

How simpleERB can help set you up for a successful Valentine’s service this year.

With Valentine’s Day fast approaching, is your restaurant already taking bookings and prepared to capitalise on what could be the busiest night after the festive silly season?

simpleERB can help you make the most of this profitable day by offering:

  • a dedicated one off floor plan to maximise capacity on the day, (the most “twos”),
  • a  forecast of your covers for this Valentine’s Day compared with your historical figures in previous years so that you can plan staffing, purchasing and last minute marketing
  • a database of customers to market to in a GDPR compliant way

Dedicated Floor plan

Rather than have your regular floor setup, you may want to optimise on tables of two’s and split up your normal larger tables for either just the one night or for a few days over the Valentine’s weekend.

What you do is create a new area called for example, ‘Restaurant Valentines’ with the layout you require. Then in advanced settings use the closed area function to close out your usual restaurant area/s for these dates. In addition to that, make sure that the Valentines area was closed from now until the dates required in February and then again after these dates until a date much further in the future.

If you already have advance bookings on these Valentine’s booking dates, you will need to move the bookings onto tables in this layout in order for you to be able to close off the area.



You could keep this area in your layouts to be used again or diarise a reminder to delete the area once the event has passed.

You are now able to take bookings without having to worry about rearranging tables once bookings have been made.


Forward Booking Reports

The forward booking report is simple but we believe it is very useful for planning ahead and forecasting.

It allows you to compare your forward bookings for a period on a given date, usually “today”,  with your forward bookings for the same period last year, or in previous years.

For example, you are planning on having a rose for every couple on the table. So you need to estimate how many you will need.

You can create a report which shows you how many covers you have booked as of today, for 14 Feb 2019 compared to the forward bookings you had on this date last year.

So if you find that you only have 85% of last years bookings, then you now know that you probably need to do some extra marketing, create special offers in simpleERBand email them to your customer base or advertise on Facebook, Instagram.

If however, you see that you are 25% up in bookings, then you will need to recruit more staff than you had rostered last year and certainly buy more roses!

You can access the report at; https://app.simpleerb.com/restaurant/reports/forwardbookings.aspx



Tailor your marketing campaigns to your customer base 

If you find you need to boost your bookings, you can download your simpleERB customer list to create marketing campaigns. You can also download it specifically for customers who made bookings last Valentine’s Day.

To download your customer database, go to reports, expand the list of reports and choose customer export.

You can filter the list using various different parameters for example, you may wish to only download a list of customers who dined on Valentine’s or you may want a list of customers you have tagged with a particular quick info label.

After clicking search, you will have the option to export the list as a .xls file.



Once you have the report, you can then use this to upload to a mail marketing website.

See the link below to a helpful article on how to use your user list and us Facebook Ads with Mailchimp.


Already advertising your Valentine’s availability on Facebook?

Don’t forget you can further target your Valentine’s dining advertising to Facebook users in your area who are similar to your customers. Use Facebook’s lookalike audience feature to do this.

Make sure you narrow your targeting to people who are in a relationship though!

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