Hotels' admin.bookings missing out on restaurant reservations
Attention admin.bookings administrators! “Hotels are missing out on restaurant booking revenue” Micros.
According to a Micros study few hotels offer online booking for their restaurants when customers are booking their rooms. (See below for excerpt*.) This is a missed opportunity.
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*The Micros study said:
Only 6% of the hotels allowed us to make a restaurant reservation during the online booking process. Not all of the hotels had a restaurant and many others that did suggested that the guest could e-mail or phone up to book a table. However, only 6% allowed the guest to book a table online as part of the online room booking process. Again, for hotels that have dining facilities, this is a missed opportunity to ensure that guests eat in the hotel rather than going elsewhere.
Update April 2014:
simpleERB is now used by Cromlix House, tennis star Andy Murray’s hotel, voted Scottish Hotel of the Year 2014