2018 is the year of restaurant email marketing
2018 is the year email marketing will become essential for restaurants, says industry media company, The Rail.
They believe this year email will overtake Facebook as the marketing tool every restaurant will need to utilise.
Facebook organic reach
In 2017, as every restaurant with a Facebook page will know, Facebook drastically limited organic reach for business pages meaning any who want their post to be seen by their target audience will need to pay for it.
Understandable – Facebook need to profit from their platform somehow (Mark Zuckerberg’s hoodies are not going to pay for themselves).
But this means email marketing has become drastically more important for restaurants.
Restaurant email marketing
“Email is the platform that guarantees your communication will be presented to your followers,” The Rail said. “Even if it’s only your sending address and subject line they read you are at least gaining their attention for a few seconds.”
“Every email address is like currency in the battle to speak to consumers and give them reasons to visit your restaurant. Smart operators will focus on gathering email addresses and regular communicating with their guests.”
Using simpleERB for restaurant email marketing
Believe this to be true but not sure where to start with email marketing? Don’t worry – simpleERB has got you covered. In fact, we can make your restaurant email marketing ludicrously easy.
Not only does simpleERB collect the email address of every customer who books on simpleERB, it collects a complete records of all your customers’ details and their preferences, like how many times they’ve booked, which table they prefer, any dietary requests.
The information is gold dust to a restaurant email marketing campaign. It allows you to send tailored emails that will directly fit your customers’ needs.
Know your customer is a vegan? Email them about your new vegan new. Customer only visited once? Tempt them back with a promo code or special offer. Regular customer? Keep them updated with new dishes and menu changes.
In 2018 join simpleERB for free
Unbelievably, simpleERB can do all this for you for FREE.
There’s no need to spend time gathering email addresses of your customers and taking a note of their preferences – simpleERB does it for you automatically, saving you massive amounts of time.
Make 2018 the year you create a restaurant email marketing campaign of true value – and let simpleERB help you.