COVID-19 UK Diners Survey
Stats to Give Restaurants & Hotels Some Relief?
5pm.co.uk and simpleERB.com surveyed 3700 restaurant goers, (all users of 5pm.co.uk), to find out about their attitudes to dining out when restaurants re-open.
First observation is that 5pm restaurant goers are a keen bunch! When asked, “How often did you visit a restaurant in the 12 months prior to lockdown?" 60% said “Several times a month” and 8% “Several times a week”.
When asked, "How likely are you to visit a restaurant when they re-open?” -
60% said “Extremely likely”
21% “Very likely.”
…only 5% said “Not very likely” or “Not at all likely”.
To the question, "After an ease in restrictions, within what time frame would you want to visit a restaurant?"
33% said, “Asap”
32% said, “In the first month”
…and 24% said, “in the first 3 months”
There were very interesting answers to this question: Which of the following would give you confidence to visit a hotel, restaurant or salon when they re-open?
Here is what they said when asked, “What elements of the restaurant experience, if any, concern you when it comes to the transmission of COVID-19?”
There are good pointers here for restaurateurs wondering what to do to reassure their guests. “As a customer, how willing would you be to do the following at a restaurant?”
And with regard to behaviour and restaurant tech…. “In a restaurant, post-restrictions, how happy would you be to do the following?”
Copyright 5pm Ltd 2020. Not to be reproduced without permission.