Archives for all posts by Ruth Broers

Have you ever had a restaurant audit? Aaron Allen & Associates have written a great article on some of the top mistakes and missed opportunities in the day to day running of a restaurant. They conduct 100s of restaurant audits each year and see the same issues crop up time and time again, so they know...

Hands up, who’s still using a paper diary for their restaurant reservations? Well you’re certainly not alone and over the next few weeks we’ll be looking at the paper diary versus the electronic restaurant diary, starting with examining the six key problems with paper diaries. Why people still use ...

How do you consistently get messages, important to the day to day running of your restaurant, across to all your staff? Messages like: “Remember to ask for customer’s email address.” “All parties over 10 need to pay a deposit.” “Get a credit card number for Christmas bookings!” “We have a live band ...

Some interesting research has been conducted on the food habits of millennials (i.e. people between 18-30 years old) which has some key takeaways on their restaurant habits. This study of 2,000 millennials by the United States Potato Board (yes, such a thing exists!) had the following insights into ...

What you say, another update?! Just a small update this time folks. Advanced settings We have rearranged the Advanced Settings to make them easier to navigate. We recommend you take a look through them, many of them will really benefit your restaurant. For instance, did you know you can add links to...

Have you read about the recent study into the impact of TripAdvisor reviews on users’ restaurant and hotel reservations? Over 12,000 respondents were surveyed by PhoCusWright and the key takeouts were: 53% of travellers won’t book until they read reviews 50% usually or always reference reviews before...

This week we’ve released some new features to simpleERB that we think you’ll like. Rate your meal Private reviews The big news is that we have added the ability for you to get private reviews from customers from their booking confirmation emails. Customer review form You can choose whether or not to...

Are you a Franklin? Hopefully you’ve never been called a yelp-er? If you’ve ever frequented the bars of New York you may have listened in to the bartenders’ chatter and noticed some strange terms being used. The New York Times online has done a great piece on the secret vocabulary of some of New York...

Perch app Want to see what your competitors are doing on Twitter? On Facebook? Their Foursquare checkins? Their Yelp reviews? What deals they’ve run? Try out this free app Perch (Apple App Store and Google Play, it’s the one called “Small Business”, confusingly there are other Apps called “Perch”) Just...

If you’ve signed in to your simpleERB account over the last 24 hours you may have noticed some new features that were released yesterday. Quick move of reservations Quick move of reservations This first update enables a logged in manager to move one reservation to a free table quicker than before. If...

A minority of suppliers actively work with restaurants to promote their products, the rest, well, just supply! Of course not all suppliers are interested in promoting to your customers. There isn’t much of a consumer market for commercial dishwashers… But your food and drink suppliers often sell to ...

Easy-to-use Electronic Restaurant Reservation Book Exceeds Expectations The management of Bisque Bar & Brasserie at Edinburgh’s Bruntsfield Hotel has been celebrating after taking 1000 customer bookings in less than a fortnight using simpleERB, their new simple Electronic Reservation Book. Powered by...